Platform development, user acquisition & long-term retention for Cover the Spread
About Newlette & Cover the Spread
In late 2017, the Supreme Court ruled that sports betting is legal in the United States. Our client, Newlette, is a global online gambling powerhouse with strong holdings in Europe and South America. Newlette approached our team with a vision of capturing as much market share as quickly as possible in the United States.
How we helped Newlette build Cover the Spread
Since online sports betting is not legal in the US yet (legislation expected to go through by mid 2019), Newlette needed a solution to capture player information while also keeping them engaged online until legislation allows real money sports betting. We proposed Cover the Spread - a free sports prediction game that lets players choose the winners of their favorite games. And so, the largest online sports betting community in the US was born.
12,798 daily active players in 6 weeks, 5,241 Facebook Likes, 2.9M video views. Our growth engine continues to deliver over 1,700 players per week to Cover the Spread.