Increasing and scaling revenue for a blossoming ecommerce brand
OMATA One is a new premium precision sports instrument to track cycling analytics. As our devices become increasingly connected, we become increasingly disconnected. This juxtaposition was the driving force behind the creation of the OMATA One.
How we helped OMATA
498 backers pledged $229,904 to help bring this project to life, but due to major manufacturing delays, we were faced with the challenge of increasing OMATA’s cash flow quickly to expand their runway. OMATA engaged Chickpea to create and execute their growth funnel and growth strategy: From audience development and customer acquisition to long-term growth consulting, we were responsible for achieving and sustaining a profitable launch strategy.
52x ROAS (return on ad spend). Our marketing engine turned $1,200 of ad spend into $53,000 of new revenue.